Mexico sets Guinness record with giant augmented reality World Cup mural

A collective of Mexican artists set a Guinness World Record for the world's largest augmented reality football mural, unveiling a 625.68-square-meter interactive artwork in the city of La Paz, Bolivia.

Created ahead of the 2026 FIFA World Cup, the mural combines football imagery with local cultural and natural elements and comes to life through augmented reality animations viewed on mobile phones.