Türkiye showcases its tourism diversity at London travel fair

Türkiye showcased its tourism diversity and promotional initiatives at the World Travel Market (WTM) London 2026 fair held at ExCeL London. Organized by the Ministry of Culture and Tourism, the massive pavilion featured 64 exhibitors, including regional tourism companies, municipal councils, and hotel groups.

A major focal point at the central Türkiye exhibition was the promotion of upcoming attractions, specifically preparations highlighting the return of Formula 1 to Istanbul in 2027. Alongside Türkiye, Northern Cyprus also operated a prominent stand showcasing its local heritage, food, and natural landscapes.