Viet Nams’ pet economy booms

Viet Nam's pet economy is experiencing rapid, double-digit growth, establishing itself as one of the fastest-growing pet markets in Southeast Asia. Driven heavily by urban social shifts and changing lifestyle trends, the overall pet population in Viet Nam is projected to exceed 33 million.  In major urban centers like Ho Chi Minh City and Hanoi, over 70% of pet owners view their pets as full family members.

Rather than just buying standard food, "pet parents" are shifting budgets toward premium, natural, organic, and grain-free options. Digitally active pet parents are rapidly embracing online retail, automated subscription boxes, and live-stream shopping.