2nd China Tourism Entrepreneurs Summit opens in Fujian

The 2nd China Tourism Entrepreneurs Summit opened in Xiamen, Fujian Province on Wednesday, drawing over 1,000 tourism and cultural leaders.

Centered on industry integration and experiential travel, the summit highlighted how AI and digital innovations are fundamentally transforming the sector into a modern, smart-tourism ecosystem. Industry leaders emphasized the shift away from traditional travel toward immersive, experience-driven models. Technologies like AI travel assistants, intelligent service robots, and digital heritage navigation maps are taking center stage.