Viet Nam Emerging as Ideal Destination for International Brands

Viet Nam is becoming an ideal destination for international brands, ranging from fast fashion to luxury and high-end retail with the increasing number of tenants in large commercial centers. 

Last year, 11 major international brands made their debut in Viet Nam. Additionally, the number of high-income individuals in Viet Nam has surged by 70% in the last five years. This trend is expected to persist over the next five years.