Rome shopping mall hosts 'blind sale' of unclaimed packages to promote sustainability

A Rome shopping mall hosted Italy's first-ever 'blind sale' of unclaimed packages.

Organised by French startup King Colis, the event offers a surprise shopping experience where visitors can buy mystery packages priced according to their weight. King Colis CEO said the event, which aims to reduce waste and promote sustainability, is proving so popular that he predicts they could sell ten tonnes of packages in six days, with an average of 800 buyers and 3,000 visitors per day.