China's Xinjiang holds culture, tourism development conference

The 2026 Xinjiang Culture and Tourism Development Conference was held on Wednesday in Hotan City, northwest China. Representatives from 19 assisting Chinese provinces and 31 international travel agencies convened to explore new market opportunities and inbound tourism trends.

Leaders emphasized utilizing the "Xinjiang is a great place" brand to showcase the region's history, intangible heritage, and diverse ethnic coexistence through tourism. The event brought together tourism officials, industry experts, and international agencies to promote high-quality growth in the region's tourism sector.