At 50, Apple confronts its next big challenge: AI

Apple celebrates its 50th anniversary as artificial intelligence challenges as it transformed the music market with the iPod and iTunes, made the smartphone a mass-market staple with the iPhone.

A concern haunting investor is that Apple appears to be easing into generative AI while rivals Google, Microsoft and OpenAI race ahead. Nowadays, Apple's AirPods were being steadily improved with sensors and smart software, and lessons learned from the Vision Pro could feed into AI smart glasses to rival Meta's.