Uzbekistan participated in the largest tourism fair in Scandinavia for the first time

With the support of the Tourism Committee and the Embassy of Uzbekistan which located in Stockholm, the participation of the Uzbekistan delegation in the “Danish Travel Show” tourism fair, was organized.

Within the framework of the exhibition, meetings were held in the “B2B” format with foreign tour operators and associations, as well as negotiations with travel journalists and bloggers.

According to the organizers, about 65 thousand guests attended the “Danish Travel Show” fair, which is traditionally held in the Danish city of Hørning and is the largest in Northern Europe, in person, and 150 thousand people watched it online. 

Analyses indicate that Uzbekistan, where cultural, ethnos, eco, sports and other tourism areas are developing at a rapid pace, will soon become an attractive tourist destination for Scandinavian tourists.