




In Viet Nam, a durian festival was held in Cần Thơ City to promote the local durian brand and strengthen market links. The event gathered farmers, cooperatives, businesses, and distributors, with around 250 delegates and more than 100 local farmers participating.
It featured 36 booths, showcasing fresh durian, seedlings, farming inputs, OCOP products, financial services, and processed durian products. The programme also included seminars on sustainable farming, traceability, and e-commerce, along with trade promotion to drive long-term industry growth.
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