National Day events boost consumption across China

China’s seven-day National Day Golden Week holiday has triggered a massive surge in tourism, cultural activities, and domestic consumption. Major scenic spots like Beijing’s Badaling Great Wall and Sichuan’s Jiuzhaigou quickly hit peak daily reservation capacities.

To fuel spending, regional authorities and commercial districts have paired festive events with consumer incentives, trade-in subsidies for vehicles, and digital shopping promotions. Building on earlier momentum from the Mid-Autumn holiday where smart wearable sales tripled and AI-powered products jumped, retailers are seeing high demand for tech-integrated gear and smart lifestyle commodities.