Cuban cigar enthusiasts participate in luxury humidor auction

Cuban cigar enthusiasts, including President Diaz Canel, participated in an auction of luxury humidors during the 25th Habano Festival. One of the humidors reached a record price of $4.8 million, as global cigar sales, particularly in the dynamic Asian market, continue to rise.

Habanos S.A., a joint venture between Cubatabaco and Altadis, holds the global monopoly on Cuban cigar sales. In 2024, their sales surged to $827 million, a 16% increase over the previous year, with China, Spain, Switzerland and Great Britain as key markets.

The company also hosts the annual Habanos Festival, a key event for collectors, aficionados and distributors worldwide. Attendees tour plantations, participate in seminars and high-stakes auctions, and witness the latest in humidor craftsmanship.