CMG unveils 2026 Spring Festival Gala promo

China Media Group (CMG), the country’s flagship broadcaster, has released a short video promoting its annual Spring Festival Gala, which will be broadcast live around the world on the evening of February 16.

Spring Festival, or Chinese New Year, is the most important traditional holiday for Chinese people, and watching the Spring Festival Gala on television is a cherished part of the celebrations in hundreds of millions of Chinese homes.

Since its first broadcast in 1983, the gala has been recognized by Guinness World Records as the most-watched annual television program on the planet. Just over a year ago, the Spring Festival itself was inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.