China holds Singles Day sales amid sluggish demand

Online companies in China are hoping to achieve large sales through annual November 11th Singles Day shopping campaigns, but some consumers have expressed reluctance to spend extra money amid tough economic conditions.

The date has been used as an opportunity to provide the biggest discounts for online shoppers in the country. Over the last few years, the sales period has started in mid-October. The campaigns are currently heating up, with eye-catching discount information appearing on websites and ads repeatedly displayed on street screens in downtown Shanghai.