Viet Nam announces tourism ambassador to boost golf tourism and global awareness

On Friday morning, the Ministry of Culture, Sports and Tourism held a ceremony to officially announce and appoint Viet Nam’s Tourism Ambassador for the 2025–2030 term.

Australian golf legend Greg Norman continues in his role as the global face of Vietnamese tourism. This marks the second time Greg Norman has been named Viet Nam’s Tourism Ambassador, a recognition of his outstanding contributions in promoting the country’s image internationally.

As a world-famous golfer, Greg Norman has helped Viet Nam earn eight titles as “Asia’s Best Golf Destination” and twice as “World’s Best Golf Destination” by the World Golf Awards. With his global reputation, Greg Norman is expected to help raise Viet Nam’s profile on the international tourism map and support the goal of attracting 35 million foreign visitors by 2030.