Opening day of the Watches and Wonders luxury watch fair in Switzerland

The Watches and Wonders Geneva 2025 luxury watch fair commenced on April 1 at the Palexpo exhibition center in Geneva, Switzerland. The event runs from April 1 to 7 with public access available from April 5 to 7.  On its opening day, several notable releases and announcements were made.

Rolex brand also introduced the Land-Dweller, marking its first new sports model in over a decade. The design features a modified, ultra-slim Jubilee bracelet and an angular case inspired by the historic Oysterquartz. Attendees can also participate in guided tours, workshops, and boutique animations throughout the week.