China’s Visa-Free Policies Boost Cultural Tourism

China’s expanded visa-free policies have sparked interest among international travelers for traditional Chinese culture and fueled a surge in local cultural tourism.

In the first 11 months of 2024, China welcomed 29.218 million foreign visitors, with 17.446 million entering visa-free, up 123.3 percent year-on-year.

This surge is leading to a growing demand for immersive cultural experiences. China, home to 1,557 nationally recognized intangible cultural heritage items, offers them opportunities to explore these traditions.