South Korea targets K-drama tourism boom

Fans of K-pop mega group BTS have long flocked to the South to see sites associated with the boy band, from the dorms where they slept as trainees to recent music video shoot locations.

As the popularity of South Korean drama has soared overseas, it is the most-viewed non-English content on Netflix, the platform's data shows more and more tourists are planning trips around their favourite shows.

Preserved from the set of popular 2018 historical series "Mr Sunshine", the location in Nonsan, 170 Kilometres from Seoul, is replete with painstaking replicas of everything from a turn-of-the-century tram to South Korea's most famous Buddhist bell. For South Korea's growing number of K-drama tourists, "every door, every wall has a meaning from a drama that impacted their lives.