Xinjiang’s Heritage Boosts Tourism

China’s Xinjiang Uygur Autonomous Region, renowned for its natural beauty, is attracting an increasing number of visitors through its intangible heritage, infusing new life into Xinjiang’s tourism economy.

In Kashi Prefecture, Yingjisha County is an important junction on the ancient Silk Road that preserves thousands of years of traditional handicrafts. As more travel enthusiasts arrive, the demand for diverse tourist products grows. By combining intangible cultural heritage with tourism, the local people have uplifted their livelihood.