Viet Nam ramps up flower exports

The global flower trade is worth an estimated 10 billion USD a year, with the Netherlands capturing half of that market. For producers, the path to stronger exports lies in continuous varietal innovation and higher-quality blooms. Director, Dalat Evergreen Co., Ltd., Lam Dong Province said “They maintain credibility with clients in quality, quantity, and supply stability.

Despite Da Lat’s long-standing reputation for high-quality flowers, exports account for only about 10% of its annual output. To increase this share, Lam Dong Province is further modernising its floriculture sector through investments in technology and standardised cultivation processes that will help local flowers meet the quality requirements of overseas markets.