Viet Nam’s Tet gifts blend tradition and value

For the upcoming Lunar New Year of the Horse, this workshop in Dong Nai Province of Viet Nam plans to supply around 6,000 gold-leaf fengshui coconuts to the market. At 2026, the workshop has added a version with the number six. Despite production costs rising by about 25 percent, prices remain stable at around 12 to 33 USD to match Tet’s purchasing power.

The Workshop owner said that with the 13 USD version, he apply gold leaf and add a decorative flower and a calligraphy couple to help to reduce costs for customers. Even with tighter budgets, many consumers still consider Tet gifts and decorations an essential expense.