Thailand eyes 36.7 million tourists in 2026

Thailand’s tourism industry saw a massive boost during the 2026 New Year countdown, as over 2 million international tourists and 10 million domestic travelers flocked to celebrations across the country. 

According to, Deputy Governor of the Tourism Authority of Thailand (TAT), the festivities generated more than 70 billion baht in circulation. This late surge pushed 2025’s total arrivals to 32.9 million, surpassing the official target and bringing in 1.53 trillion baht in annual revenue. For 2026, the TAT has set an ambitious goal to attract 36.7 million foreign visitors and generate a total tourism income of 2.78 trillion baht.