Shopping app Temu faces stricter EU safety rules

A shopping app Temu will have to comply with stringent new safety rules after Brussels on Friday added the company to its list of digital firms big enough to face curbs, an EU official has said.

Temu is one of the fastest-growing apps in Europe despite only entering the EU market in April 2023, and has already faced fierce scrutiny from consumer groups over its practices.

The app joins fellow marketplaces AliExpress, Amazon, Shein and Zalando in a list of 24 "very large online platforms", which have more than 45 million monthly active users in the European Union.