Sega unveiled its first flagship merchandise store in Tokyo

Sega unveiled its first flagship merchandise store in Tokyo's popular Shibuya district. Sega's Chief Operating Officer Shuji Utsumi stated that "they have been struggling... for a while, but now they are coming back." Furthermore he added that the company aims to "expand business globally rather than focusing on the Japanese market".

As record tourism to Japan helps boost global appetite for the country's pop culture, Sega sees a chance to reinvent itself -- including through nostalgic game remakes and movie adaptations like the hit "Sonic" series.