Saudi women-focussed motorshow opens in Jeddah

12 January 2018

Women flocked to Le Mall in Jeddah on Thursday to check out the kingdom's first car exhibition aimed at women. It became a few months after Saudi Arabia granted them the right to drive. Pink, orange and yellow balloons hung in the mall's showroom as women posed for photos and selfies in front of the cars. Saudi Arabia is the only country that bans women drivers. The exhibition focused on fuel-efficient cars and provided a team of saleswomen to help their new customer base.