Online plant enthusiasts in India make sustainability trendy

Mayank Sharma, founder of “Baking Gardener Vlogs”, is among a growing number of Indian content creators using social media to promote eco-friendly living through practices like composting and home gardening.Through platforms like Instagram, urban gardening enthusiasts share practical tips for integrating greenery into city life. Their content encourages sustainable habits and highlights the mental health benefits of plant care.

Mayank Sharma, founder, Baking Gardener Vlogs said "Imagine a Delhi where an aircraft lands or a drone flies by and there's no terrace which is not green, right? Which is not having fruit plants, vegetable plants. That would be beautiful, right? And that's the idea behind all of this."

Many cite a personal connection to plants as a way to cope with urban stress, homesickness, or anxiety. Some, like Sharma, have expanded their outreach into full-time ventures, offering gardening and landscaping services across urban regions such as Delhi NCR.The trend reflects a broader shift toward environmentally conscious living, with individuals taking small but consistent steps to contribute to a greener lifestyle.