Nvidia unveils new AI chip platform amid rising competition

Nvidia has introduced its latest AI platform, aiming to strengthen its position in the global market for chips that power artificial intelligence applications. The announcement was made at the annual Consumer Electronics Show in Las Vegas. Nvidia CEO Jensen Huang described the new chip, named Vera Rubin, as a major upgrade.

Jensen Huang, CEO of Nvidia said "Now Vera increases the single threaded performance, increases the capacity of the memory, increases everything just dramatically. It's a giant chip."

The company said the platform is designed to support the growing demand for AI applications across computing systems. Nvidia also noted that the AI shift represents a broader transformation in computing, following previous platform changes from mainframes to PCs, the internet, cloud computing, and mobile technology, with applications increasingly built to leverage AI capabilities.