Meta rolls out Twitter rival Threads in the EU

Facebook owner Meta's text-based app Threads arrived in the European Union on Thursday, months after its global launch in July, Meta CEO Mark Zuckerberg said.

Threads is a spin-off of the Instagram photo app and is intended to be a rival to X, formerly known as Twitter. More than 100 million people had joined Threads within a week of its launch that excluded the EU.

Meta said that now EU users can create a Threads profile connected to their Instagram account, but they can also use the app without a profile to browse, share and even report content, as part of the company's compliance with EU rules.