McDonald's Japan scraps 'One Piece' promotion after Pokemon frenzy

McDonald's Japan has cancelled a promotion based on the classic "One Piece" manga series, after a similar Pokemon-themed campaign sparked a frenzy and uproar about uneaten food being discarded.

The US fast-food giant said in a brief statement on Thursday that it had called off the campaign, which was due to start next Friday. It had promised to give away game cards for the hugely popular manga and anime series "One Piece" in "Happy Set" meals, the Japanese name for Happy Meals.