Growing online trend of Thai floral garland hair

A social media trend featuring traditional Thai floral garlands as hair accessories has spread across Thailand. The trend was also viewed as a way to adapt traditional Thai craftsmanship and cultural heritage to contemporary fashion and introduce it to younger generations, beyond creating memorable photos.

This activity has also benefited local flower vendors, who have seen increased demand for garlands and fresh flowers. The growing online trend has helped bring traditional Thai garlands back into the spotlight while generating additional income for local vendors.