CMG unveils theme and logo for 2026 Spring Festival Gala

Marking the Year of the Horse, China Media Group (CMG) on Wednesday announced the theme and logo for the upcoming Spring Festival Gala of the year 2026. The Spring Festival, or the Chinese New Year, is one of the most important traditional festivals in Chinese culture.

The annual Spring Festival Gala remains a deeply cherished tradition for Chinese families worldwide, serving as a unifying cultural event. Since its debut in 1983, the program has earned recognition from the Guinness World Records as the world's most-watched television broadcast.