CMG unveils cultural products themed on Spring Festival Gala

China Media Group (CMG) on Thursday unveiled a series of IP-based cultural products themed on the 2026 Spring Festival Gala, and released the mascots for the Spring Festival Gala of the Year of the Horse. The cultural products include ceramics, decorative items, and collectibles that connect traditional arts with modern design.

A new collaboration platform aimed to foster creative partnerships across media, culture, and local tourism was also launched at the ceremony. The initiative seeks to expand the gala brand, enhance audience engagement, and promote cultural innovation nationwide.