CMG launches 3 specialized FAST channels, reaching 200 million global viewers

China Global Television Network (CGTN), China Media Group (CMG)’s international arm, officially launched three specialized channels on Free Advert-Supported Streaming Television (FAST) platforms on Thursday, offering up a variety of programming to global viewers.

The newly launched channels — CGTN Global Biz, China Travel and Discovering China — will be broadcast 24/7 across 15 major international FAST platforms, reaching nearly 200 million viewers worldwide. It marks a crucial step as CMG explores new business formats in the expansion of its international communications strategy.

The channels were launched at the Global South Media Partners Mechanism Inauguration Meeting and the 13th Global Video Media Forum (VMF), which opened in the ancient city of Xi’an in northwest China’s Shaanxi Province on Thursday.The three new channels will focus on delivering specific content that meets the demands of overseas audiences.