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China turns ice-and-snow resources into hot economic driver

22 December 2025
61114
2025-12-22 16:05

As temperatures plunge across much of north China, a renewed burst of enthusiasm for winter-related activities is helping drive seasonal consumption, turning winter chills into economic heat through new consumption scenes and spending opportunities.

Nearly 10,000 tourists gathered Sunday on the frozen Yimin River in north China’s Inner Mongolia Autonomous Region, for the Ice and Snow Naadam Festival, featuring camel caravans, horse racing, traditional Mongolian throat singing and wrestling performances.

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